New Product Planning & Launch
The innovation climate changes as companies figure out new payment models, supply chains, and approved medicines. Massnex will bring you the first-hand experience you require across biopharmaceuticals, MedTech, and digital health to help you build successful strategies and launch new products to market.
Planning and executing a successful product launch is complex and must be tailored to the product and the market. Competition has also increased among payers for innovative therapies. Massnex works across market access, market research, and strategic planning to map a clear path towards optimized access and value-based pricing for your new products.
Massnex has an unparalleled network that includes individuals with senior Medical Affairs, Patient Advocacy, and Regulatory Affairs experience, who are passionate about alleviating suffering for patients with unmet needs, and ready to help you build alignment within the communities you serve.
We can help you to manage the whole launch process and customize a plan that executes specific components. Massnex will ensure that you are ready, on time, and budget. Some critical elements of a successful launch plan may include:
+ Target market definition and customer segmentation
+ Patient journey and treatment leverage points
+ KOL advisory boards and advocacy plans
+ Market input to POC and pivotal clinical trials
+ Differentiation and product positioning
+ Disease burden and product value proposition
+ Payer market research in US and EU to drive pricing strategy
+ Cost-benefit, budget impact, and HECON input to trials and registries
+ Disease and brand communication strategy
+ Strategic and tactical go-to-market roadmaps
+ Commercial organization and resource planning
+ Design and build commercial data infrastructure
+ Product revenue and gross-to-net forecasting
+ Supply chain strategy and execution support
+1 (857) 891-2909